Junu Choi



Rad solutions, no fads — Designs with purposE

Arran Whisky
Rejina Pyo
Loewe
Harrods


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Visitors are welcomed by lo-fi rain sounds evoke Arran’s unique microclimate, immediately engaging the senses. The journey flows seamlessly into The Water Journey, a dome-like installation where immersive projections and layered soundscapes trace the transformation of water through the water distilling process. 
Visitors are led to The Heart Chamber which invites visitors to listen through stethoscopes when they get close to soundscape points on distillery machine, revealing the intimate sounds of fermentation and distillation. Here, a low-frequency heartbeat soundscape creates a calming, multisensory environment, allowing guests to connect physically and emotionally with Arran’s whisky tradition.
Visitors can engage with tactile elements and trigger stories or archival footage by interacting with the environment, deepening their connection to Arran’s people and landscape. This zone transforms cultural heritage into a multi-sensory narrative, making history accessible and memorable for all generations.
The Tasting Pods offer a personalised whisky experience, where each pod is equipped with TouchDesigner-driven soundscapes and subtle lighting that respond to visitor choices. By pairing specific audio environments with Arran’s signature drams, the pods reveal how sound can enhance and alter flavour perception.

Encased in acoustically isolated, cask-inspired structures, guests are invited to explore the interplay of taste, aroma, and sound in an intimate setting. This innovative approach turns whisky tasting into an interactive, sensory journey that celebrates both tradition and experimentation.











Arran




Interactive tasting pods on the first floor use TouchDesigner to synchronise soundscapes, lighting, and projection mapping, immersing visitors in Arran Whisky’s story through multi-sensory design. Hosted at London’s Moco Museum-a hub for innovative, cross-generational experiences, the installation invites all ages to explore how sound and space can transform whisky tasting into a memorable journey.


Originally developed as part of a university project, it was further explored and refined independently.





Rejina Pyo



‘As She Is’ is the brand’s 10th anniversary exhbition.  


Supported spatial planning and visual styling for the private opening, including layout coordination and table design. Created limited-edition event merchandise and designed supporting Shopify pages for both product and event storytelling.
This exhibition celebrated Rejina Pyo’s 10-year journey, combining her design philosophy with elements of traditional Korean food and culture. The private opening immersed guests in a sensory experience, blending fashion, food, and personal narrative.
Logo design in Korean
This exhibition also celebrates the work of women artists over the past decades. Merchandise dedicated to Rejina's mother draws visitors' attention. Above is the prototype process.





















Zone Plan
Space Plan
Entrance door design
The entrance features a tube-inspired design, creating a transitional space that symbolises the beginning of an immersive journey and evokes exploration through dynamic forms and subtle lighting.
Store interiors
Window Displays
Bird eye views




Loewe

 


This project introduces a fresh retail concept that immerses customers in a sensorial journey through Loewe's heritage. The design combines ice-inspired transparency, dynamic lighting, and interactive AI features to create a multi-layered experience that engages sight, touch, and interaction.

 SketchUp and Twinmotion were used to visualise and develop the concept.

 Originally developed as part of a university project, it was further explored and refined independently.





Harrods



This project was pitched to Harrods Visual merchandising and Marketing team to showcase a collaborative concept between Barbour and Harrods, blending Barbour’s iconic British heritage with the luxury retail environment of Harrods. The result is a curated space and product selection that highlights both brands’ commitment to craftsmanship, timeless style, and innovative presentation.

 SketchUp and Lumion were used to visualise and develop the concept.

 Originally developed as part of a university project celebrating Harrods 175th anniversary, it was further explored and refined independently.



Harrods Brompton St. Floorplan 
Sketchup Screeshots
Renderings
Vinyl design