Junu Choi



Rad solutions, no fads — Designs with purposE

Arran Whisky
Rejina Pyo
Loewe
Harrods



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Rejina Pyo



‘As She Is’ is the brand’s 10th anniversary exhbition.  


Supported spatial planning and visual styling for the private opening, including layout coordination and table design. Created limited-edition event merchandise and designed supporting Shopify pages for both product and event storytelling.

This exhibition celebrated Rejina Pyo’s 10-year journey, combining her design philosophy with elements of traditional Korean food and culture. The private opening immersed guests in a sensory experience, blending fashion, food, and personal narrative.
Logo design in Korean
This exhibition also celebrates the work of women artists over the past decades. Merchandise dedicated to Rejina's mother draws visitors' attention. Above is the prototype process.