Junu Choi



Rad solutions, no fads — Designs with purposE

Arran Whisky
Rejina Pyo
Loewe
Harrods


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Zone Plan
Space Plan
Entrance door design
The entrance features a tube-inspired design, creating a transitional space that symbolises the beginning of an immersive journey and evokes exploration through dynamic forms and subtle lighting.
Store interiors
Window Displays
Bird eye views




Loewe

 


This project introduces a fresh retail concept that immerses customers in a sensorial journey through Loewe's heritage. The design combines ice-inspired transparency, dynamic lighting, and interactive AI features to create a multi-layered experience that engages sight, touch, and interaction.

 SketchUp and Twinmotion were used to visualise and develop the concept.

 Originally developed as part of a university project, it was further explored and refined independently.