Junu Choi



Rad solutions, no fads — Designs with purposE

Arran Whisky
Rejina Pyo
Loewe
Harrods



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Harrods



This project was pitched to Harrods Visual merchandising and Marketing team to showcase a collaborative concept between Barbour and Harrods, blending Barbour’s iconic British heritage with the luxury retail environment of Harrods. The result is a curated space and product selection that highlights both brands’ commitment to craftsmanship, timeless style, and innovative presentation.

 SketchUp and Lumion were used to visualise and develop the concept.

 Originally developed as part of a university project celebrating Harrods 175th anniversary, it was further explored and refined independently.



Harrods Brompton St. Floorplan 
Sketchup Screeshots
Renderings
Vinyl design